Over 100 Million,CBCGDF Media has great view!

On the evening of October 15, 2021, the first phase of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity (CBD COP15) was successfully concluded. CBCGDF Media was exclusively authorized by the CBD Secretariat to simulcast the 5-day conference program, achieving outstanding communication effects and making biodiversity a public viewing craze. During the Conference, CBCGDF Media’s Bajiahao, Weibo, Tik-Tok, Bilibili and Zhihu platform leaders participated in the Conference, following up the broadcast of the Conference for different audience groups, allowing the general public to watch the videos and participate in the COP15 process simultaneously, and as of 9 a.m. on October 18, the number of viewers on these platforms reached 499,635, and it is expected that the total number of viewers will exceed 500,000 with the increase in the number of subsequent playback. The Green Council CBD COPs Working Group followed up the conference before, during and after the conference. In addition to the three participants who attended the conference on site in Kunming, the back-end Green Support staff also followed the entire conference agenda without fail, and timely collated graphic content for publication on multiple platforms of Green Council Fusion Media to convey the spirit of the conference and share the results of the conference in a timely manner. More than 350 graphic reports have been published, with a total readership of more than 100 million. In addition to the conference broadcast and graphic propaganda reports, the Green Conference Media has recorded the entire conference, and will further organize the conference guest speaker videos and release them separately, so that the public can click to watch them according to their needs, more than 100 have been organized and released, and will continue to release more than 700 videos of the conference. Before, during and after the conference, representatives of the Green Council also received many media interviews, including CCTV, Xinhua News Agency, South China Morning Post, Global Times, China.com, Xinhua, Xinjing News, Beijing Weekly, Red Star News, Nanfang Daily, Punch News, CGTN Russian channel, German TV1, Agence France-Presse, Reuters and nearly 30 other important Chinese and foreign media, actively telling the current situation and achievements of China’s biodiversity conservation, conveying expectations and suggestions for such work in the next 10 years, and actively contributing the power from social organizations to tell the story of China’s biodiversity conservation.